Delever vs ReMarked: Delivery CRM Comparison

Comparison of CRM capabilities of Delever and ReMarked for delivery business: segmentation, loyalty, marketing automation.

Article

CRM is a critically important component for any delivery business. Delever and ReMarked offer CRM functionality but with different approaches. Let's compare in detail.

## Positioning

**Delever** — delivery platform with built-in CRM. CRM is integrated with sales channels, courier app, and analytics.

**ReMarked** — specialized CRM for restaurants and retail. Focus on marketing automation and customer base management.

## Customer Segmentation

### Delever

- Automatic behavioral segmentation (RFM analysis)

- Segments: new, active, "sleeping", lost, VIP

- Filters by order channel, average check, frequency

- Segments update in real-time

### ReMarked

- Manual and automatic segmentation

- Advanced rules (if-then)

- More segmentation parameters

- Integration with external data sources

**Verdict**: ReMarked offers more flexible segmentation, Delever — simpler and more automatic.

## Loyalty Program

### Delever

- Cashback with configurable percentage

- Loyalty levels (bronze, silver, gold, platinum)

- Promo codes and coupons

- Bonus points

- Works across all channels (website, app, Telegram)

### ReMarked

- Bonus system with flexible rules

- Discount cards

- Personal coupons

- Advanced accrual rules

**Verdict**: Delever is better for omnichannel loyalty, ReMarked for complex bonus mechanics.

## Marketing Automation

### Delever

- Push notifications (app + Telegram)

- SMS campaigns

- Automatic triggers (welcome, reactivation, birthday)

- Basic A/B tests

### ReMarked

- Email + SMS + Push

- Advanced chains (customer journey)

- Visual scenario builder

- Advanced A/B tests

- Triggers for multiple events

**Verdict**: ReMarked is significantly stronger in marketing automation.

## When to Choose Delever

- Need delivery platform + CRM in one solution

- Limited budget

- Don't need complex marketing automation

- Omnichannel loyalty is important

## When to Choose ReMarked

- Already have a delivery platform, need advanced CRM

- Large business (1,000+ active customers)

- Need complex marketing chains

- Predictive analytics is important

## Conclusion

Delever and ReMarked solve different problems. Delever is all-in-one for delivery businesses. ReMarked is a specialized CRM for those needing advanced marketing automation. For most small and medium businesses, Delever's CRM is more than sufficient.