Sales channels: every order in one flow

Your own app

The pain: a customer orders through an aggregator — you pay commission and still don't know who they are, what they like or how to bring them back.

The app is published in the App Store and Google Play under your brand: your logo, your colours, your menu and your promotions — a storefront for your chain, not a line in a marketplace. Push notifications give you a free channel for bringing guests back: order status, a weekend promotion, a personal offer for a lapsed guest. The loyalty programme — points, tiers, bonuses — runs inside the app, not in a separate card system.

An app under your brand costs $1,500 (13,000,000 UZS) one-time. After that it is your asset: the audience, order history and communication channel stay with you, even if you change something else in your infrastructure. This is how, for example, MaxWay's storefronts work on the Delever platform.

Website and web ordering

The pain: every change to the website is a task for a contractor, weeks of waiting and a separate invoice.

In Delever the storefront is assembled with a builder. You choose the storefront type — a “marketplace” with several brands or a “café and restaurant” with one — set up navigation and brand colours, and instantly see a live preview for desktop and mobile: you see the result before publishing, not after release.

Separately, there is SEO and static pages: the website has URLs, titles and descriptions that search engines use to find it. This is the case where the customer comes to you directly, with no middleman and no pay-per-click. Everything is configured under “Settings → Integrations → Website settings”.

Telegram bot

The pain: a guest doesn't want to install an app for a single order — and goes somewhere they don't have to install anything.

The bot covers exactly this scenario: the menu, cart and payment live inside Telegram, nothing needs to be installed. Order statuses arrive in the same chat where the guest already spends the whole day — the most-read notification channel of all those available.

What matters is that the bot is not a separate system. An order from the bot lands in the same kitchen queue, the same POS and the same report as an order from the app or the website. For many chains the bot becomes the first channel: it launches fastest and is already bringing in orders while the app is still going through store review.

QR menu and self-service kiosk

The pain: the guest waits for a waiter, the cashier punches in the order by hand, and there is no upselling — nobody has the time to offer add-ons.

A QR menu on the table gives the guest a menu with photos, ingredients and payment right on their own phone. A self-service kiosk in the dining room shortens the queue and takes load off the till. In both cases combos and add-ons are offered by the interface, not by a tired person at rush hour — on the kiosk this adds about +15% to the average check.

The pricing is simple: QR menu — $20 (260,000 UZS) a month, kiosk — $100 (910,000 UZS) a month. Both channels run on the same catalogue and the same stop-lists as delivery: take an item off in the kitchen and it disappears both on the table and on the terminal.

Aggregators in one window

The pain: five tablets at the till, orders re-entered by hand, different menus and prices in every dashboard — and up to 7% of orders with errors.

Orders from Yandex Eats, Wolt, Glovo, Uzum Tezkor and Bolt Food go straight to the POS and the kitchen — no retyping. Menus and stop-lists are unified: update them in Delever and they change for every aggregator. Revenue for each channel is collected in one report, and reconciliation no longer needs manual exports from five dashboards.

In the Okadzaki case orders from three aggregators are no longer re-typed from tablets by hand: they reach the POS by themselves, discounts included. Connection costs $50 (260,000 UZS) per month for each aggregator per branch. The aggregator stays what it is good at: a source of new people, not a second operating system.

Superapps and mini apps

The pain: your own app takes years to promote, while a superapp's audience is already assembled and already pays in two clicks.

A mini app in Click is your storefront inside someone else's audience. Pizza Hut, Hardee's and MaxWay already sell this way on Delever's infrastructure. The guest's card is linked in advance, so payment takes one click: no sign-up and no data entry — exactly the step where most carts are lost.

An order from the mini app goes into the same system: POS, kitchen, couriers, reports. For operations it is just one more channel, not a new entry point that has to be serviced separately.

Call centre

The pain: how many calls went unanswered and which operator isn't picking up — usually nobody knows. Every missed call is a lost order that shows up nowhere.

The operator places the order in the same panel: the same catalogue, the same prices, the same flow. On top of that there are call reports with OnlinePBX and Asterisk integration: calls by hour (you can see the peak hours when there are not enough operators), statuses and answer rate (answered, missed, no answer, hang-up) and a breakdown by operator — total calls, answered, missed, average duration.

Payments

The pain: Payme, Click, cards, cash and wallets — each in its own dashboard, with manual reconciliation at the end of the day.

The platform has 12 payment gateways connected: Payme, Click, Uzum Bank, Kaspi, ePay, TipTop Pay, Atmos, Magnati, Anorbank, Rahmat, Magnet. Connecting one is a toggle in the interface, no development needed.

Online and offline payments live in one ledger: for every order you can see the payment method and status — prepayment, payment to the courier, cash, wallet. The fiscal operator is connected to the platform, and refunds are issued right from the order card rather than through a separate procedure in a third-party dashboard.

One menu, per-channel pricing

There are many channels, but one catalogue. Categories, products, modifiers and combos are managed in one place and pushed to every storefront at once.

At the same time, each channel has its own price. An aggregator commission of 15–30% should not silently eat your margin: the channel price matrix shows one item across all storefronts in a single row — dine-in, aggregators, superapps, your own channels. Availability is switched on with a checkbox: an item is sold in the dining room but hidden on the aggregator. A channel markup can be applied to the whole menu at once, with rounding, instead of editing hundreds of items one by one.

Overview

Launch your own sales channels without aggregator fees