How CRM Increases Average Delivery Check by 25%

Practical strategies for increasing average check through CRM: upsell, cross-sell, personalized recommendations and loyalty programs.

Article

Average check is one of the key profitability metrics for delivery. Increasing it by 25% without CRM is virtually impossible because you need data on every customer. Let's break down specific strategies.

## Strategy 1: Smart Upsell

Upselling means offering a more expensive version of a product. CRM analyzes purchase history and offers upsells at the right moment:

- Customer adds 25cm pizza → system offers 35cm with 10% discount

- Customer selects standard set → premium set suggestion

- On reorder → offer to try a new item from the same category

Average effect: +12-18% to check with proper setup.

## Strategy 2: Data-Driven Cross-Sell

Cross-selling means offering additional products. CRM knows that customers ordering pizza take drinks 65% of the time. The system automatically shows:

- Popular additions to selected items

- "Also ordered with this" based on real data

- Bundle offers (combos) with customer benefit

Average effect: +8-15% to check.

## Strategy 3: Personalized Recommendations

CRM builds a profile for each customer and suggests products based on preferences:

- **Favorite items** — quick access to reorder

- **Similar items** — "You might also like"

- **New arrivals in favorite category** — personal notifications

- **Seasonal offers** — based on last year's purchases

## Strategy 4: Loyalty Program with Thresholds

A loyalty program with thresholds stimulates higher checks:

- Order from $8 — free delivery

- Order from $12 — free dessert

- Order from $16 — double bonus points

Customers intentionally add items to reach thresholds, average check grows 15-20%.

## Strategy 5: Timers and Limited Offers

CRM allows creating urgent offers that stimulate quick decisions:

- "Add dessert for 50% off in the next 10 minutes"

- "Today only: large portion at medium price"

- "Order $10+ and get 1000 bonus points"

## Real Results

Delever clients using CRM strategies to increase average check:

- Pizza chain in Tashkent: average check grew from $6 to $7.80 (+30%)

- Sushi delivery: average check grew from $7.20 to $8.90 (+24%)

- Bakery: average check grew from $4.40 to $5.80 (+31%)

## Conclusion

CRM is not just a customer tracking tool. It's a revenue growth machine. Properly configured upsell, cross-sell, and loyalty programs can raise the average check by 25% or more in the first month.