How to Build Restaurant Marketing from Scratch
In 2024, over 70% of food ordering decisions are made online. Without proper digital marketing, your restaurant loses 60-80% of potential customers.
Social Media
Instagram, TikTok, Facebook — what content works. Food photography, Reels, Stories. Optimal posting frequency: 5-7 times per week.
Email & Push
Database segmentation, trigger campaigns, personalization. Good email open rate — 25%+.
Targeted Ads
Geo-targeting by delivery zones, Look-alike audiences, website visitor retargeting.
FAQ
How much does restaurant marketing cost?
Minimum budget — $500/month for ads + automation tools. ROI with proper setup — 300-500%.