How to Create a Loyalty Program That Works

Retaining a customer is 5x cheaper than acquiring a new one. A loyalty program increases order frequency by 30-50% and average check by 15-20%.

Types of Loyalty Programs

Cashback (5-10% to balance) — most popular. Points accumulation — motivates spending more. Tier system — creates VIP feeling.

Personalized birthday offers increase conversion 10x. Optimal: 20% discount or free dish.

Delever automatically awards cashback, sends push notifications and segments customers by RFM.

What cashback percentage is optimal?

5% for most restaurants. 7-10% for sushi and pizza with high margins.