Restaurant Marketing: Which Channels Work

Not all channels are equally effective. In Uzbekistan, Telegram and Instagram work better, in Kazakhstan — Instagram and Google.

Telegram Marketing

Your own channel with promotions, ads in city channels, bot mailing. CAC: $0.5-2 per customer. Best channel for Uzbekistan.

Instagram

Beautiful food photos, behind-the-scenes Stories, Reels, targeted ads. CAC: $1-5 per customer. Works well for premium segment.

Google and SEO

Google Maps (must have!), SEO for queries "pizza delivery Tashkent", contextual ads. CAC: $2-7. Long-term investments.