Restaurant Owner Dashboard: What to Check Each Morning

In the morning a restaurant owner should see six numbers: yesterday's sales, number of orders, average check, split by channel, delivery time and cancelled orders. On a real-time dashboard they are on one screen, and you don't have to ask anyone to write a report.

Many restaurant owners don't know exactly what happened in the business yesterday, only roughly. Reports arrive late and data is scattered: part in the POS, part in the aggregator, part written nowhere. Below we explain how to solve this.

Key points:

• Six numbers are enough to judge the day.
• A manual report arrives late and imprecise, a dashboard is real time.
• Look at numbers across all channels, not just one.

Why isn't a manual report enough?

A manual report arrives late and comes out imprecise, because the data sits in different places: the POS, aggregator cabinets, Excel. Someone spends time collecting it, and the result is often ready the next day or at the end of the month.

This forces the owner to run the business looking backward: a problem is seen only after it has already happened. For example, you learn that orders dropped in one channel yesterday not today, but a week later.

Which six numbers should you see in the morning?

Six indicators give a full picture of the day: sales, number of orders, average check, share by channel, delivery time and cancelled orders. Compare each with the day before and with the same weekday last week.

• Yesterday's sales. Total and by channel.
• Number of orders. Dining room, website, bot, app, aggregator.
• Average check. Divide sales by the number of orders.
• Share by channel. How much to the aggregator, how much to your own channel.
• Delivery time. Average time from order to delivery, and courier efficiency.
• Cancelled orders. How many and why: sold-out dish, delay.

What does a dashboard show?

The Delever CEO dashboard shows yesterday's and today's sales, average check, orders by channel and courier efficiency on one screen. Data updates in real time, and reports can be exported to Excel.

The analytics module (sales, average check, LTV, cohorts) costs 390,000 UZS per month. The dashboard is visible by branch and in total: this matters for a multi-branch restaurant.

How should you read the numbers?

Look not at a single number but at the change. If the average check falls while the number of orders grows, it may be the result of a promo: is your promo profitable. If the aggregator's share grows while your own channel falls, commission may be getting heavier.

If delivery time grows, look for the cause by splitting the order path into steps. If cancelled orders grow, check the stop-list and the kitchen. That way a number raises a question, and a question leads to action.

What does the daily routine look like?

A five-minute morning check: look at six numbers, mark one odd spot, write to the right person. A longer check once a week: channels, dishes, branches. Once a month: menu analysis.

The main thing is that the numbers are in one place every day and look the same.

Conclusion

• Choose six indicators and look at them once a day.
• Take the numbers from one place, not from the POS and aggregator cabinets.
• Trace each odd change to its cause.

We show the dashboard on your own data: delever.io or @delever_bot on Telegram.