Aggregators vs Own Channels: What's More Profitable

Comparison of aggregators (Wolt, Glovo, Uzum) and own sales channels. Math, real cases, when to use both channels.

Article

Delivery aggregators (Wolt, Glovo, Uzum Tezkor) are a powerful channel for attracting new customers. But should you rely on them alone?

## Aggregator Commissions

The average aggregator commission in Uzbekistan is 25-35% per order. With an average check of $6, you're giving away $1.5-2.1 per order.

## Own Channel Math

Own website/app: 0% commission. Customer acquisition cost through advertising — $0.4-1.2. The customer stays yours and makes repeat orders.

## The Golden Formula

The best strategy is to use both channels:

- **Aggregators** — for attracting new customers

- **Own channels** — for retention and repeat sales

A customer acquired through an aggregator switches to your website/app after 2-3 orders if you offer a loyalty program.

## Delever Client Results

- Average revenue growth +40% in 6 months

- Own channel share grows to 60-70%

- Commission reduction of 15-20%