Own Delivery vs Aggregators: How to Cut Commission by 40%
Aggregators take 15-35% of every order. Learn how to build your own delivery channel and keep your profits.
The problem
Delivery aggregators — Wolt, Yandex Eats, Uzum Tezkor — take 15% to 35% commission on every order. With typical restaurant margins of 20-30%, this means that after paying commission, food costs, and operating expenses, the business earns pennies or operates at a loss. Many restaurant owners see aggregators as a necessary evil: there's traffic, but no profit.
Beyond high commissions, aggregators take the most valuable thing — your customers. You don't receive contact data, can't send promotions directly, don't own order history. The customer is loyal to the aggregator, not your restaurant. If the aggregator raises commissions, lowers your rating, or prioritizes a competitor — you're powerless. You've built a business on someone else's platform.
Aggregator dependency creates strategic risk. Algorithm changes can crash your sales in one day. Promotions and discounts on the aggregator platform are funded from your pocket but build the aggregator's brand. You're not building your brand, not accumulating a customer base, not creating a sustainable asset. You're renting customers instead of owning them.
The solution
Delever helps restaurants and stores build their own delivery channels: mobile app, Telegram bot, online ordering website. All channels operate with zero per-order commission — you only pay a fixed subscription. With an average check of 100,000 sum and 1,000 orders per month, switching to own channels saves up to 40% on commissions — that's millions of sum monthly.
We don't suggest abruptly leaving aggregators — that's risky. Delever's strategy is gradual migration. You connect your own channels alongside aggregators. Include a flyer with a QR code to your bot or app in every aggregator order. Launch a loyalty program exclusively for direct channels. Gradually, the share of own orders grows while aggregator dependency decreases.
Meanwhile, Delever integrates with aggregators: orders from Wolt and Yandex Eats enter the same system as direct orders. Unified analytics show which channel is more profitable. Aggregator customers convert to your database through bonuses and promotions on direct channels. Within 6-12 months, most of our clients shift 60-80% of orders to their own channels.
Features
Zero Commission — Orders through your own channels — app, Telegram bot, website — are processed with zero commission. You pay only a fixed monthly subscription regardless of order volume. With 1,000+ orders per month, savings amount to millions of sum.
Your Customer Database — Every customer who orders through your channel enters your CRM. Phone, name, order history, preferences — it all belongs to you. You can send promotional broadcasts, launch reactivation campaigns, or offer personalized discounts at any time.
Loyalty Program — Launch a loyalty program exclusively for direct channels: cashback, points, referral program. This is a powerful incentive for customers to switch from aggregators to your channels. According to our data, loyalty customers order 3x more often and have 3x higher LTV.
All Sales Channels — Mobile app, Telegram bot, website, phone orders — all channels in one system. Customers choose their preferred method while you receive orders in a unified interface. Multi-channel strategy increases audience reach and order conversion.
Aggregator Integration — Delever integrates with Wolt, Yandex Eats, and other aggregators. Aggregator orders enter the same system as direct ones. Same kitchen, same logistics, same analytics. You don't abandon aggregators — you add your own channels and gradually redistribute volume.
Channel Analytics — Detailed analytics for each sales channel: revenue, average check, margins, customer acquisition cost. See real profitability of aggregators vs own channels. Make strategic decisions based on numbers, not guesswork.
How it works
1. Current Situation Audit — We analyze your current aggregator dependency: order volume, commissions, margins. We determine potential savings and build a plan for transitioning to your own channels.
2. Own Channel Launch — We create a mobile app, Telegram bot, and website with your brand. Set up CRM, loyalty program, and automation. Everything launches alongside aggregators — no risk of losing current volumes.
3. Customer Migration — Include QR code flyers in every aggregator order. Launch exclusive promotions for direct channels. Activate the referral program. Gradually convert aggregator customers into your own database.
4. Scaling — Analyze results and optimize strategy. Increase own channel share, optimize marketing and loyalty program. Goal — 60-80% of orders through own channels within 6-12 months.
Comparison
Per-order commission: Delever 0%
Customer data ownership: Delever ✅
Loyalty program: Delever ✅
Own branding: Delever ✅
Time to launch: Delever 7 дней
Launch cost: Delever Подписка
By the numbers
0% — commission on own channels
40% — commission savings
3x — customer LTV
100% — data ownership
FAQ
Should I leave aggregators?
You don't have to completely leave aggregators — we recommend a hybrid strategy. Continue working with aggregators to attract new customers, but simultaneously develop your own channels. The goal is to shift as many repeat customers as possible to direct channels where you don't pay commission. In our experience, the optimal ratio is 20-40% aggregators (for acquisition) and 60-80% own channels (for retention and profit).
How to move customers to your own channel?
The most effective method is including a flyer with a QR code and offer in every aggregator order: 'Order directly and get 20% cashback.' Launch a loyalty program that only works on direct channels. Offer free delivery for orders through your bot or app. According to our data, 30-40% of aggregator customers switch to direct channels in the first month with proper motivation.
Can I use both own delivery and aggregators?
Yes, that's exactly the strategy we recommend. Delever integrates with aggregators — orders from Wolt, Yandex Eats, and other platforms enter the same system as direct orders. A single kitchen processes all orders, unified logistics manages all couriers. You see analytics for each channel and can compare their profitability. You gradually increase own channel share without losing aggregator volumes.
How much does it cost to launch own delivery?
Launching your own delivery channels through Delever costs significantly less than custom development. Mobile app, Telegram bot, and website are included in the platform subscription. Custom development would cost $30,000 — $100,000 and take 6-12 months. With Delever, you launch all channels in 7-14 days. Commission savings pay for the subscription in the first month with 300+ orders.
What's the ROI of switching to own channels?
ROI from switching to own channels depends on current order volume and aggregator commission. With an average check of 100,000 sum, 1,000 orders per month, and 25% aggregator commission, you pay 25 million sum in commission monthly. By shifting 60% of orders to own channels, you save 15 million per month. Delever subscription pays for itself many times over. Plus you gain a customer database — an asset that generates revenue for years. Our clients' average ROI is 300-500% in the first year.