Pizza Time — Goodbye 25% Commission — Hello, Own Customers

Pizza Time is a 3-location pizzeria chain in Tashkent. Before Delever, 70% of delivery orders came through aggregators with 25% commission. The restaurant had no customer database — customers belonged to the aggregator, not the pizzeria. With an average margin of 35%, nearly all delivery profit went to commissions. Attempts to launch their own website failed — no POS integration and inconvenient ordering.

The challenge

Pizza Time is a 3-location pizzeria chain in Tashkent. Before Delever, 70% of delivery orders came through aggregators with 25% commission. The restaurant had no customer database — customers belonged to the aggregator, not the pizzeria. With an average margin of 35%, nearly all delivery profit went to commissions. Attempts to launch their own website failed — no POS integration and inconvenient ordering.

The solution

Implemented full Delever stack: 1) Launched website with online ordering and Payme/Click payment. 2) Created Telegram bot with full menu and cart. 3) iiko integration — orders automatically go to kitchen. 4) Set up CRM with loyalty program: 7% cashback on first order through own channels.

Results

Own Channel Orders: 30% → 65% (+117%)

Aggregator Commission: $4,200/мес → $2,520/мес (-40%)

Average Check: $8.50 → $11.05 (+30%)

Payback Period: — → 2 мес (2 мес)

Customer quote

We used to think there would be no orders without aggregators. Delever proved otherwise — in 2 months most customers switched to our Telegram bot. Now we save over a million soum per month on commissions. — Тимур Касымов, Pizza Time Founder