Green Market — Own Channels = Own Customers = Own Revenue

Green Market is a 5-store grocery chain in Tashkent. Main delivery channel — aggregators (Glovo, Yandex Eats) charging 18-22% commission. With $45K/mo turnover through aggregators, commission was ~$9,000. Additionally, Green Market had no access to customer data — marketplaces didn't share information. Attempts to compete with Uzum Market on prices led to further margin erosion.

The challenge

Green Market is a 5-store grocery chain in Tashkent. Main delivery channel — aggregators (Glovo, Yandex Eats) charging 18-22% commission. With $45K/mo turnover through aggregators, commission was ~$9,000. Additionally, Green Market had no access to customer data — marketplaces didn't share information. Attempts to compete with Uzum Market on prices led to further margin erosion.

The solution

Implemented Delever with multichannel strategy: 1) Website with 3000+ product catalog and 60-minute delivery. 2) Mobile app with personalized recommendations. 3) Telegram bot for quick repeat orders. 4) R-Keeper integration — prices and inventory sync in real-time. 5) Loyalty program: accumulative points, personalized discounts based on purchase history.

Results

Own Channel Share: 0% → 35% (+35%)

Commission Savings: $9,000/мес → $1,000/мес (-$8,000)

Customer LTV: $120 → $150 (+25%)

Customer Database: 0 → 8,500+ (8,500+)

Customer quote

Aggregators took $9,000 per month and gave us no data about our own customers. After six months with Delever we saved $8,000/mo on commissions, built a database of 8,500 customers and increased LTV by 25%. Personalized bot promotions work 4x better than mass marketplace discounts. — Жахонгир Абдуллаев, Green Market Commercial Director