Fashion House — 0% Commission, 100% Brand Control

Fashion House is a clothing store with 2 locations in Samarkand. Main competitive challenge: customers increasingly bought on marketplaces (Uzum, Wildberries UZ) where Fashion House couldn't control brand presentation. Marketplace entry led to 20-25% margin loss from commissions. No own online channel — Instagram sales required manual processing of each order via DMs.

The challenge

Fashion House is a clothing store with 2 locations in Samarkand. Main competitive challenge: customers increasingly bought on marketplaces (Uzum, Wildberries UZ) where Fashion House couldn't control brand presentation. Marketplace entry led to 20-25% margin loss from commissions. No own online channel — Instagram sales required manual processing of each order via DMs.

The solution

Implemented Delever with e-commerce focus: 1) Own catalog website with filters by size, color and category. 2) Mobile app with push notifications for new collections and sales. 3) Online payment via Payme/Click + cash on delivery for regions. 4) Accounting system integration — inventory by size syncs in real-time.

Results

Online Orders/Month: 0 → 200+/мес (200+)

Commission: 20-25% → 0% (-100%)

Turnover: $18K/мес → $24.3K/мес (+35%)

Customer Database: 0 → 1,800+ (1,800+)

Customer quote

On the marketplace we were one of thousands of stores. Now we have our own brand experience: customers visit our site, see our aesthetic, get personal recommendations. And most importantly — 0% commission. Turnover grew 35% in six months. — Камола Рустамова, Fashion House Owner