Aqua Fresh — Water Comes Automatically — Customer Just Subscribes

Aqua Fresh is a bottled water delivery service in Tashkent. Before Delever, all orders were taken by phone or WhatsApp. An operator manually maintained an Excel spreadsheet with repeat order schedules. Problems: forgotten repeat deliveries (up to 20% of customers didn't receive water on time), no customer reminders, no CRM — when a customer called, the operator didn't know their order history.

The challenge

Aqua Fresh is a bottled water delivery service in Tashkent. Before Delever, all orders were taken by phone or WhatsApp. An operator manually maintained an Excel spreadsheet with repeat order schedules. Problems: forgotten repeat deliveries (up to 20% of customers didn't receive water on time), no customer reminders, no CRM — when a customer called, the operator didn't know their order history.

The solution

Implemented Delever with subscription model focus: 1) CRM with full order history for each customer. 2) Automatic repeat orders: customer selects interval (every 3, 5 or 7 days), system auto-creates order and notifies courier. 3) Telegram bot for orders and subscription management. 4) Automatic reminders: "Your water is running low — schedule delivery?"

Results

Repeat Orders: 45% → 81% (+80%)

Manual Operator Work: 6 ч/день → 1.8 ч/день (-70%)

Telegram Bot Subscribers: 0 → 2,000+ (2,000+)

Missed Deliveries: 20% → 2% (-90%)

Customer quote

We used to lose customers simply because we forgot to call them back. Now the system reminds the customer and creates the order automatically. 2,000 people subscribed to the bot in 4 months — for our niche that's an excellent result. — Рустам Юлдашев, Aqua Fresh Director